Living in the 21st century, a lot of people are becoming health conscious than ever before. They consume healthy food, exercise and lose weight. However, when it comes to sleep, most people tend to overlook the fact that sleep is a very important key to their good health…

SLEEP HAS BECOME A LUXURY

Sleep - an unavoidable routine and activity for all of us, has become a rare luxury. What used to be only a night time tradition has become a part of our daytime routine. Most of us are familiar with the feeling – difficulty of sleeping, too many late nights and early mornings. As a result, we not only feel exhausted, but look haggard too! Without doubt, lack of good sleep will have many negative implications. The followings are some of them:

IF YOU GET TIRED EASILY DURING THE DAY OR YOU HAVE THE FOLLOWING SYMPTOMS, YOU ARE PROBABLY A VICTIM OF SLEEP DEPRIVATION:

• Easily be irritable, grumpy and agitated during the day

• Less alert and difficult to focus and concentrate

• Increased clumsiness

• Easily stressed or having mood swing

• May lead to depression

• Facial skin will look dull with fine lines, rashes and dark circle around eye area

• Immunity may be weakened

DO YOU KNOW

• Sleep is in fact a dynamic process with three distinct and necessary cycles - light sleep to deep sleep and finally, to rapid eye movement (REM) sleep.

• Rapid eye movement or known as REM sleep which always associates with dreams, occurs where our eyes flicker back and forth rapidly. It usually begins about 70 to 90 minutes after we fall asleep. To achieve optimum relaxation of the mind we should have around 25% REM sleep per night as REM sleep is not as restful as Non-REM sleep.

• The slower is the brainwave patterns, the deeper is the sleep – a person deep in delta wave sleep is hardest to wake up. Deep sleep is most vital to health.

• During deep sleep, collagen production is accelerated and skin renewal activities take place (~ 1 - 2 O’clock in the morning), hence it helps to keep the skin glowing and body fit.

• Sleep Deprivation may damage your liver and other internal organs as the de-toxification process in the liver takes place from 11pm – 1am in a deep sleep state, while de-toxification process in the gall occurs from 1am – 3am and de-toxification in the lungs is done during 3am – 5am. Therefore there will sometimes be a severe cough for cough sufferers during this time.

WHY IS GOOD DEEP SLEEP VITAL?

Deep sleep is the ultimate rejuvenation elixir and is essential for every one of all ages. Deep sleep triggers the release of Human Growth Hormone (HGH) to repair muscles and other tissues, replace aging or dead cells, etc. Therefore, sleep plays critical role in children’s growth and good health as HGH and immune chemicals are secreted during their sleep. This means that children who are deprived of sleep are more vulnerable to diseases and their growth can be stunted.

On the other hand, sleep is crucial for adult’s well-being, health optimisation, greater emotional stability and beauty. This is because deep sleep could also be a way of recharging the brain and signaling the body to rest and relax. Body’s immunity is strengthen, infection-fighters are formed and strength is preserved to combat unwanted invaders during deep sleep, thus, the reason why a good bed rest is recommended for a cold. Deep sleep also contributes to work efficiency as it helps to maintain normal levels of cognitive skills such as speech, memory, innovative and flexible thinking.

Support relaxation and beauty from the inside out with B’YOUNG ADVANCED FUNCTIONAL BEVERAGE and ISO.3 HYDROLYSED MARINE COLLAGEN WITH MIXED FRUIT EXTRACT BLEND ISO.3

B’YOUNG (Night) is specially formulated with melatonin precursors that consist of almost 60 fruit and vegetable extracts to promote the release of a type of hormone called melatonin that has been shown to enhance deep sleep and to achieve optimal relaxation.

ISO.3 is formulated to supply skin nourishing ingredients such as hydrolyzed marine collagen and acerola extract with natural vitamin C. Hydrolyzed marine collagen is best known for providing mosturising benefits for skin whilst acerola extract is one of nature’s highest sources of vitamin C.

The combination of these two products will help to achieve high quality deep sleep and subsequently enable the relaxation of the mind and body as well as the maintenance of skin beauty from the inside out.