In light of a recent Forbes article, the direct selling industry is no longer confined to traditional way of selling through personal connection. As a result of growing trend of social media platforms, it has become possible for one to sell products through creating and sharing memes, inviting friends to subscribe to one’s social media feed – all without having to leave one’s home. This has opened up the world of direct selling to many more possibilities.

Therefore, it is essential to harness the power of social media as a business tool to propel your business forward. Here are some strategies to leverage social media effectively:

Being yourself on social media

Sharing about your life, what your passions are, the things you like to do, will attract others to follow your posts. It also lets online followers know who you are. This is known as personal branding. You can post regularly about what’s going on in your life. What you’re doing to live a healthy lifestyle; The places you go to with the incentives offered by ZHULIAN.

Demonstrating your product experience

By describing how B’Young helps your stay young, how ColoSkim or Iso.7 improves your health, or demonstrating how quickly and easily the Xtra Wash range or GobblerZ makes your household chores much easier, you instantly make your audience more interested in these products. Not surprisingly, your audience is more likely to believe in a product’s worth because you have developed a trusting relationship with them.

Using ZHULIAN’s social channels to support your own

ZHULIAN’s own social media platforms, like Facebook, YouTube and Telegram, provide content that you can re-post to share with your own followers or members in your social network. Select your favourite content and share from ZHULIAN’s social media channel to engage your downline and customers as well as the prospects and suspects.

Devote your time

Make it consistent by setting aside 10 to 15 minutes each morning and evening to read the Facebook posts or latest news in the Company’s Facebook page or website, to ensure you haven’t missed anything on the latest development of the Company. At the same time, make it a routine to post something about your lifestyle, products and business consistently to engage the followers and friends in your social media network. By making it a regular appointment, they will know when to log on to view or to watch, this will certainly strengthen the connection among members in your network.

Post Your Customer Testimonials and Reviews

One of the most effective ways to build trust and credibility for your brand is by encouraging satisfied customers to share their experiences on social media. By showcasing user-generated content and positive reviews, you not only amplify the voices of your happy customers but also provide potential buyers with authentic insights into the quality of your products or services. These testimonials serve as powerful endorsements that can significantly influence purchasing decisions, helping to establish a positive reputation for your business and attract new customers.

Social media platforms have transformed direct selling business into an unprecedented opportunity to create business network. By understanding your audience, crafting engaging content and fostering meaningful connections, you can effectively leverage social media and propel your business to new heights.