When you’re selling a product, it’s all about positioning yourself as a trustworthy expert. Set your goal before you start selling. And if you feel confident and knowledgeable about the product, then your success rate will be higher to close the sales.

The following TEN simple keys will help you earn prospects’ trust to achieve your sales goals.

1. Know your product
Why should your prospects buy your product? If you aren’t sure what value your product offers, and what the key features are, it’s impossible to convince your prospects. Nowaday, prospects have more access to information than ever before, they’re not fooled so easily. To gain their trust and add value to their lives, you have to truly know your product and why it’s valuable to your prospect.

2. Don’t think like a salesperson
Do not jump at any chance to pitch your product or service. Instead, slow down and listen. Be a good listener before you start talking about your product. Strive to identify whether your prospects are a fit in the first place.  Understand the need of your prospect before recommending any product to him or her.

3. Help to overcome prospects’ pain points or problems
Your ultimate goal shouldn’t just be to close the deal, more to offer them help to solve their problems. Mimic a doctor approach by making it your goal to understand your prospects’ deepest frustrations before you propose a ‘medicine’. Encourage them to open up and reveal their pain points to you, so that you can understand and ultimately find a solution for them.  

4. Share testimonials
You have to capture your prospect’s attention by sharing some of that information at the start of your conversations. Tell them your personal experience or a testimonial that will provide value, give the prospect something to relate to, for further discussion.

5. Build rapport with Prospects and Customers
You must put effort to engage and build rapport with the prospects or customers you aim to serve. Take the time to learn about your prospects or customers buying behaviour and characteristics and how your offering can alleviate their pain points.  You can ask meaningful questions during your initial calls with a prospect to establish a meaningful relationship.  

6. Be honest and don’t over claim
Be truthful and realistic.  Uphold good ethics to succeed in MLM business.  Don't promise a feature that doesn't exist, a price you can't deliver on, or a service your company can't do well. This might earn you a sale initially, but it won't retain them as a loyal customer, and you'll end up with bad reviews and poor word of mouth. 

7. Know when to walk away
If a prospect doesn’t have problem you can solve and he or she is not keen to what you offer, then it’s probably not a good fit. When this happens, you must be willing to walk away without looking back so you can spend your time with other prospects instead. Customers will respect and trust you more when they notice you aren’t trying to push a product that they don’t need.

8. Be professional and confident
You must act successful and confident, so that prospects will believe you don’t need their business. Instead, you’re simply meeting with them because you think your offering will truly help them. A prospect will trust you more if you are relaxed, confidence and not pushy. 

9. Leverage your team
Sales is truly a team effort. You can never do it alone. Help your team member and know when to ask for help — that's the key to a long, fulfilling sales career.  Together will surely help you achieve more.

10. Be flexible and adaptive
Multi-level Marketing business is a highly competitive, people-focused business, an entrepreneurs need to be able to adapt to a variety of situations. Whether that is anticipating objections or questions your prospects may have or being willing to quickly adopt a new strategy or technique such as switching between offline and online when what you’re doing isn’t working, flexibility is a key trait to success.

The final conclusion is a successful entrepreneur must always maintain positive, can-do attitude. If you don’t believe you can sell, you probably won’t.  Positivity breads confidence and passion. If you’re passionate about your product and the benefits it offers, there’s every chance that your prospect will share your enthusiasm, and an enthusiastic prospect is someone who’s easier to get hold of, easier to talk to and, above all else, easier to close the deal with.