About

Empowering People, Enriching Lives

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Since 1989, ZHULIAN has been dedicated to transforming lives through equal business opportunities, quality products and a strong community spirit. Our unique business model has united people from all walks of life, empowering them to achieve financial independence and live the lives they aspire to.

Our Journey: From Humble Beginnings to Regional Success

Founded in 1989 by Mr. Teoh Beng Seng, ZHULIAN started in Penang with a vision to empower individuals by providing them with equal opportunities to succeed as business owners. Through unwavering commitment to quality and innovation, ZHULIAN has expanded its reach across Malaysia, Thailand and Cambodia. Today, ZHULIAN is one of the leading names in the multi-level marketing (MLM) industry, offering life-changing opportunities for people across Southeast Asia.

1989
Zhulian was founded in Penang, Malaysia.
1994
Launched its first gold-plated jewelry collection.
2007
Listed on Bursa Malaysia’s Main Market as Zhulian Corporation Berhad.
2018
Received the BrandLaureate Brand Icon Leadership Awards 2018.
Present
Operating in 3 countries with 170,000+ distributors.

Empowering You to Realise Your Dreams

At ZHULIAN, our mission is to inspire and empower individuals to unleash their full potential, achieve financial freedom, and live the lives they aspire to. We believe that success is not just about selling products - it’s about creating a culture of achievement, personal growth and a supportive community. Through our extensive network and comprehensive support system, we help our Distributors reach their dreams while enjoying the rewards of building a sustainable business.

Quality ProductsZHULIAN offers a diverse range of products, from gold-plated and rhodium plated jewellery to food & beverages, health & wellness, personal care, home care and home living items, all crafted with the highest standards to enhance health and wellbeing.
Entrepreneurial OpportunitiesOur MLM business model empowers anyone to build a  business with minimal start-up cost, backed by a robust support system consisting of integrated facilities, trainings, tools and resources.
Community and CultureWe cultivate a nurturing environment where Distributors thrive together, supporting each other's growth and success.

A Brand You Can Trust, Offering Products You Can Rely On

ZHULIAN has grown from a gold-plated jewellery brand into a trusted name with a diverse product portfolio. Our food & beverages, health & wellness, personal care, home care and home living products are meticulously developed to enhance everyday life. With more than three decades of experience and expertise in the business, we continue to deliver products that meet the highest standards of excellence.

JewelleryOur gold plated and rhodium plated jewellery combines beauty and affordability, offering a timeless collection for every occasion.
Health & Wellness ProductsCrafted in GMP-certified and HACCP-accredited facilities, our  food & beverage products, and health & wellness products aim to support your wellbeing and vitality.
Personal Care, Home Care & Home Living ProductsOur personal care and home living products are designed to provide cleanliness, hygiene, convenience and comfort for your family and living environment.

Expanding Across the Region

ZHULIAN CORPORATION BERHAD, the parent company of Zhulian Azana Networks Sdn. Bhd., is a public-listed entity on the Main Market of Bursa Malaysia Securities Berhad. Over the years, Zhulian’s extensive network of Authorised Agencies/Stockist and Distributors has expanded across Malaysia, Thailand and Cambodia.

Discover how you can become part of our growing network and start your journey with Zhulian.

3Countries
187+Agents/Stockists
170,000+Distributors

Number of distributors
< 1K
1K-10K
> 10K

A Symbol of Trust and Progress

Over the years, ZHULIAN has received numerous accolades that reflect our commitment to quality and innovation. We are proud to be recognised as a leader in fashion jewellery, health and wellness products, winning awards such as the BrandLaureate Brand Icon Leadership Awards in 2018. These recognitions motivate us to continuously pursue excellence and set new standards in the industry.

Caring Through Sharing

At ZHULIAN, our mission goes beyond business. We are dedicated to making a positive impact in the communities where we operate. We actively support charitable initiatives and provide both cash and in-kind donations to various organisations. Our greatest satisfaction comes from seeing the positive transformations in the lives of those who use our products and join our network.

Learn more about our community involvement and how you can participate.